Amazon Prime Video is set to introduce a vertical video feed, joining the ranks of Netflix and Disney Plus in this trend. The new feature, named 'Clips,' will showcase short-form videos from various shows and movies.
Users will have the option to transition from the Clips feed to the full titles, potentially increasing engagement with the platform's content.
This development is part of Amazon's strategy to remain competitive in the streaming market, where short-form content is becoming increasingly popular.