BMW has launched two new electric vehicle models, the stretched i3 and iX3, designed exclusively for the Chinese market. These vehicles aim to address some of the challenges faced by Tesla owners.
The new models come equipped with conventional door handles, a nod to traditional design, and they boast range claims that some may find overly optimistic.
As the electric vehicle market continues to evolve, BMW's strategy appears to focus on appealing to local preferences while attempting to overcome perceived limitations of competing brands.